Maximum Occupancy
After the success of the inaugural Maximum Occupancy West Coast in 2024, the conference will be returning to Perth in June 2025. Don’t miss this opportunity to hear from the thought leaders from WA market and abroad providing you with invaluable insights. Network with key players in the industry, and take your business to new heights.
12th June 2025 Register today07:15am — 09:00am
Pick up your lanyard and name tag at the registration desk and enjoy a coffee while networking with other conference delegates.
07:45am — 08:30am
Adrian Caruso — Fastrack Digital
Learn how to claw back between 10-50% of your OTA bookings to your direct channels with a proven framework used for years successfully by small to medium sized hotel brands across APAC. Presented by Fastrack Digital, APAC's leaders in direct booking strategy, learn why people aren't booking directly with you and their pain points.
09:00am — 09:05am
A welcome introduction to Maximum Occupancy West Coast 2025 by the conference MC and organiser, Adrian Caruso.
09:05 — 09:25
The presentation is a must-attend for it sets the basis for the entire day. Learn about the current state of the accommodation market in WA and across Australia including the past, present and future.
Martyna Zaczek
Horwath HTL
—
Manager, Perth
Jacqueline Choo
Pacific STR
—
Sales
09:30 — 09:55
Listen to a panel of leading WA small to large sized hotel owners, operators, investors, white-label providers and hotel brands on the current state of the market and challenges facing them in 2025 and beyond.
09:55am — 10:20pm
Howard Phung — HP AI Consulting
With AI dominating industry discussions, separating fact from fiction is crucial. This session cuts through the hype to examine which AI innovations deliver tangible value and which remain aspirational. Listen to one of APAC's leaders in AI using it effectively in hotels.
10:25 — 10:30
Listen to short sharp presentations from the leading industry suppliers and how you can boost revenue and occupancy using their products.
10:30 — 11:00
Break time! Enjoy a delicious pastry and tea or coffee with fellow delegates. Brought to you by Australia's leading hotel digital marketing and direct booking specialists, Fastrack Digital.
11:00 — 11:25
Listen to some of WA's top hotel and accommodation managers and operators, small and large ones, and what keeps them up late at night.
11:25 — 12:00
12:00 — 12:25
The Hon. Minister Reece Whitby - — Minister for Tourism, Western Australia
12:20 — 12:45
Jai McNaughton
Accor
—
Talent & Culture Manager
More speakers to be announced soon
Marnie Howell
Hospitality Disability Network WA
—
Disability Employment Manager
12:45 — 01:05
Adrian Caruso — Fastrack Digital
With the travel landscape completely changed in 2024, learn what's changed in 2025 and what you need to do to drive book direct bookings. From AI innovations to the rise of social as the leading search tool for some markets, everything has now changed.
12:55pm — 01:00pm
Listen to short sharp presentations from the leading industry suppliers and how you can boost revenue and occupancy using their products
01:00pm — 02:00pm
Network with other attendees over a delicious buffet lunch.
02:00 — 02:20
Anneke Brown - Managing Director — Tourism Western Australia
2:00pm — 2:25pm
In this session, listen to Australia and Western Australian hotel leaders, owners and CEOs discuss the latest trends, issues and opportunities facing the accommodation industry in Australia.
02:25pm — 02:50pm
Sustainability has been a hot topic in recent years, but it's now slipping down hoteliers' priorities due to other pressing issues. Listen to a panel of leading sustainable experts to share real-life case studies from hotels in progress and the opportunities it presents.
2:50pm — 3:15pm
Listen to some of Australia and WA's leading food and beverage experts as we delve deep into the art of bringing F&B experiences to life, exploring the intersection of technology, hospitality, community, and CSR.
Timothy Buckton
Sailing for Oranges
—
Director of Hospitality
More speakers to be announced soon
Sharath Kancharla
Novotel Perth Murray Street
—
Director of Food and Beverage
03:15pm — 03.45pm
03:45pm — 04:05pm
The way consumers think about, plan, and research travel continues to evolve and digital touchpoints are at the heart of this expanding journey.
04:05pm — 04:25pm
Declan Malone — TikTok
04:25pm — 04:50pm
This transformative discussion led by seasoned experts, will focus on best-practice distribution approaches, aligning them with robust revenue management practices to maximise profitability. Our panel will explore strategies for various types of operators, delve into the latest emerging trends, and tackle common pitfalls for all.
04:50pm — 05:15pm
Are you using technology to truly serve your guests? Explore the importance of humanising hospitality, and how hoteliers can harness technology to spend more time with their guests.
05:15pm — 7:00pm
Join us for a drink and canapes after the conference and network with your fellow delagates.
