HP AI Consulting
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Director | Founder
Howard Phung is an award-winning technology leader with over 20 years of experience in hospitality technology, specialising in virtual CIO services, digital transformation, AI adoption, and IT strategy. Recognised as one of Australia’s Top 50 CIOs in 2024, he has led large-scale technology transformations across global hotel groups, driving innovation in cloud PMS, AI-powered analytics, and data-driven decision-making.
As the founder of HP AI Consulting, Howard advises hospitality organisations on leveraging AI, automation, and emerging technologies to enhance guest experiences, optimise operations, and scale effectively. His expertise spans multi-cloud strategies, PMS modernisation, and integrating AI to drive efficiency, having successfully launched AI initiatives that delivered double digit productivity gains in key roles.
Howard has worked with industry leaders such as EVT, Frasers Hospitality, and Pro-invest, overseeing IT strategies for high-growth hotel portfolios. He is passionate about bridging the gap between technology and business outcomes, helping hoteliers navigate the evolving digital landscape with practical, future-ready solutions.