Melbourne 2026

Australia's most-popular one-day accommodation industry conference returns on November 17, 2026

The must-attend industry event for hoteliers and accommodation providers in Australia

Maximum Occupancy is APAC’s leading hotel conference created by industry leaders, for industry leaders. Open to every accommodation provider, from boutique independents to large groups, it brings together 100+ world-class experts from across the globe. Walk away with proven strategies to grow revenue, strengthen direct bookings, and achieve maximum occupancy month after month.

17 November 2026 Register today

Network

Network in the ideal executive environment with like minded people from a very wide cross section of the accommodation industry.

Hear

Hear from the thought leaders and experts in the accommodation industry about the latest trends, strategies and know-how on every aspect that affects your business.

Gain

Learn actionable insights to boost direct bookings, revenue, and customer loyalty. Unpack strategies in hotel digital marketing, revenue management, food and beverage, HR, technology, and more.

Adrian Caruso

Fastrack Digital
Group Managing Director

View all speakers

Who Attends Maximum Occupancy?

Hotel Owners, Independent Hotel Operators, Directors of Sales & Marketing (DOSMs), Hotel Teams, Industry Vendors & Partners

Hear from accommodation industry experts and trailblazers as they share proven, real-world strategies. Discover the latest trends and technologies to stay current and competitive so you can grow your hotel or accommodation business and achieve maximum occupancy.

Agenda

Conference Registation

08:00 — 0:900

Welcome to Maximum Occupancy Australia 2026. Pick up your lanyard and name tag at the registration desk and enjoy a coffee while networking with other conference delegates.

Conference Welcome & Opening

09:00am — 09:05am

A welcome introduction to Maximum Occupancy Australia 2026 by the conference MC and organiser, Adrian Caruso, Group Managing Director for Fastrack Digital.

The Australian Accommodation Outlook: What Will Drive Demand in 2027?

09:05 — 09:25

Learn what the state of the Australian and broader accommodation market is currently and predictions for 2027 and beyond.

THE OWNER'S TABLE: What Hotel Owners Want in 2027

09:30 — 09:55

Keynote: The Traveller Has Changed. Has Hospitality?

09:55am — 10:10am

Speaker to be advised shortly

The Wellness Economy: Where Hospitality Meets Health

10:10am — 10:25am

In this session we explore how the booming wellness sector is reshaping accommodation, with insights into new revenue opportunities, evolving guest expectations and innovative wellness offerings.

Power-up Trend Talks

10:25 — 10:35

Listen to short sharp presentations from leading industry suppliers and event exhibtors and how you can boost revenue and occupancy using their products.

Morning Tea

10:30 — 11:00

Break time! Enjoy a delicious morning tea and network with your fellow conference delegates.

What Keeps Hotel Managers Up Late at Night

11:00am — 11:25am

Listen to some of Australia's top hotel and accommodation managers and operators, and what keeps them up late at night.

THE BATTLE FOR THE GUEST: Who Controls Travel Discovery Now?

11:25 — 11:50

THE PRODUCTIVITY PROBLEM: Better Hospitality With Fewer People

11:50 — 12:15

How Travel Will Be Discovered, Decided & Booked in an AI-First World

12:15 — 12:40

Session to be announced

12:45 — 01:00

Lunch

01:00pm — 02:00pm

Network with other attendees over a delicious buffet lunch.

Where will your next guest come from?

2:00pm — 2:25pm

Demand now comes from many directions - cruise, events, sports, corporate travel and high-value leisure. This panel explores how these segments behave, how they impact occupancy and rates, and how hotels can better align pricing, inventory and marketing to capture the right mix of demand year-round.?

How to Win More Corporate Business in 2027

02:25pm — 02:50pm

This expert panel of TMCs, corporate buyers, and hotel sales leaders will share what’s driving today’s business travel decisions and what hotels can do now to stay front of mind - and on every preferred supplier list

FROM COST CENTRE TO PROFIT CENTRE: Can Hotel F&B Actually Make Money

02:50pm — 03:15pm

Afternoon tea

03:15pm — 03;45pm

What Industry Leaders See Coming Next

03:45pm — 04:10pm

Industry CEOs and senior leaders share a candid outlook on what’s ahead for the accommodation sector and how they’re preparing for the year ahead.

Building an Australian Accommodation Empire

04:15pm — 04:30pm

Speaker to be announced shortly

If You Were Running My Hotel Tomorrow, What Would You Change First?

04:30pm — 04:55pm

Give industry leaders an underperforming hotel and $100,000 to turn it around. Where would they invest first - marketing, technology, people, rooms, F&B or revenue? Our panellists make their choices and defend them.