Melbourne 2026

Australia's most-popular one-day accommodation industry conference returns on November 17, 2026

The must-attend industry event for hoteliers and accommodation providers in Australia

Maximum Occupancy is APAC’s leading hotel conference created by industry leaders, for industry leaders. Open to every accommodation provider, from boutique independents to large groups, it brings together 100+ world-class experts from across the globe. Walk away with proven strategies to grow revenue, strengthen direct bookings, and achieve maximum occupancy month after month.

17 November 2026 Register today
Network

Network

Network in the ideal executive environment with like minded people from a very wide cross section of the accommodation industry.

Hear

Hear

Hear from the thought leaders and experts in the accommodation industry about the latest trends, strategies and know-how on every aspect that affects your business.

Gain

Gain

Learn actionable insights to boost direct bookings, revenue, and customer loyalty. Unpack strategies in hotel digital marketing, revenue management, food and beverage, HR, technology, and more.

  • jc headshot1

    Jacqueline Choo

    Pacific STR
    Sales

  • Carl Forrest

    Carl Forrest

    Pan Pacific Melbourne
    Hotel Manager

  • Sarah May

    Sarah May

    Fastrack Digital
    Digital Marketing Specialist

  • adrian

    Adrian Caruso

    Fastrack Digital
    Group Managing Director

  • adamschwab

    Adam Schwab

    Luxury Escapes
    Co-Founder + CEO

  • Dougal Hollis

    Dougall Hollis

    Accommodation Australia (Vic)
    General Manager

  • Paul Constantinou

    Paul Constantinou AM

    C&D Capital
    Chairman

  • Ravinder Kalvakuntla Prompt May 2026

    Ravinder Kalvakuntla

    Prompt Hospitality Tech
    Founder & Principal Consultant

Who Attends Maximum Occupancy?

Hotel Owners, Independent Hotel Operators, Directors of Sales & Marketing (DOSMs), Hotel Teams, Industry Vendors & Partners

Hear from accommodation industry experts and trailblazers as they share proven, real-world strategies. Discover the latest trends and technologies to stay current and competitive so you can grow your hotel or accommodation business and achieve maximum occupancy.

Agenda

0J0A3797 v2

Conference Registation

08:00 — 0:900

Welcome to Maximum Occupancy Australia 2026. Pick up your lanyard and name tag at the registration desk and enjoy a coffee while networking with other conference delegates.
0J0A3894

Conference Welcome & Opening

09:00am — 09:05am

A welcome introduction to Maximum Occupancy Australia 2026 by the conference MC and organiser, Adrian Caruso, Group Managing Director for Fastrack Digital.
jc headshot1

State of the Nation - What to Expect in 2027

09:05 — 09:25

Learn what the state of the Australian and broader accommodation market is currently and predictions for 2027 and beyond.
agenda-1

A Hotel Owner's Perspective on 2027 and Beyond

09:30 — 09:55

agenda-1

Keynote

09:55am — 10:10am

Keynote speaker to be advised shortly
agenda-1

The Wellness Economy: Where Hospitality Meets Health

10:10am — 10:25am

In this session we explore how the booming wellness sector is reshaping accommodation, with insights into new revenue opportunities, evolving guest expectations and innovative wellness offerings.
DSC08649 Web

Power-up Trend Talks

10:25 — 10:35

Listen to short sharp presentations from leading industry suppliers and event exhibtors and how you can boost revenue and occupancy using their products.
Copy of 0J0A4099

Morning Tea

10:30 — 11:00

Break time! Enjoy a delicious morning tea and network with your fellow conference delegates.
agenda-1

What Keeps Hotel Managers Up Late at Night

11:00am — 11:25am

Listen to some of Australia's top hotel and accommodation managers and operators, and what keeps them up late at night.
agenda-1

The Future of Hotel Marketing

11:25 — 11:50

What's changing, what's working, and where to invest for maximum impact.
agenda-1

The Future of Hospitality Talent in Australia

11:50 — 12:15

Staffing remains a major challenge across the industry. This panel explores practical solutions to attract, train, and retain skilled workers, from international recruitment to new employment models and tech-driven efficiencies.
adrian

How Travel Will Be Discovered, Decided & Booked in an AI-First World

12:15 — 12:40

agenda-1

Session to be announced

12:45 — 01:00

Maximum Occupancy Rydges 2025 203

Lunch

01:00pm — 02:00pm

Network with other attendees over a delicious buffet lunch.
agenda-1

The Demand Mix: Where Tomorrow’s Room Nights Come From

2:00pm — 2:25pm

Demand now comes from many directions - cruise, events, sports, corporate travel and high-value leisure. This panel explores how these segments behave, how they impact occupancy and rates, and how hotels can better align pricing, inventory and marketing to capture the right mix of demand year-round.
agenda-1

How to Win More Corporate Business in 2027

02:25pm — 02:50pm

This expert panel of TMCs, corporate buyers, and hotel sales leaders will share what’s driving today’s business travel decisions and what hotels can do now to stay front of mind - and on every preferred supplier list
agenda-1

Elevating the Plateful: Future-Forward F&B Trends in Hospitality

02:50pm — 03:15pm

agenda-1

Afternoon tea

03:15pm — 03;45pm

agenda-1

What Industry Leaders See Coming Next

03:45pm — 04:10pm

Industry CEOs and senior leaders share a candid outlook on what’s ahead for the accommodation sector and how they’re preparing for the year ahead.

Facilitators

Dougal Hollis

Dougall Hollis

Accommodation Australia (Vic)

General Manager

agenda-1

Keynote to be announced

04:15pm — 04:30pm

agenda-1

Smarter Revenue Management & Distribution

04:30pm — 04:55pm

As demand patterns shift, revenue performance depends on more than pricing alone. This session explores how operators can combine data, technology, human judgment, and smarter distribution - including GDS - to optimise revenue, expand reach, and protect profitability in changing market conditions.
agenda-1

What does AI actually look like inside a hotel

05:00pm — 05:25pm

Facilitators

Ravinder Kalvakuntla Prompt May 2026

Ravinder Kalvakuntla

Prompt Hospitality Tech

Founder & Principal Consultant

agenda-1

KEYNOTE

05:25pm — 05:40pm

Speaker to be announced shortly
agenda-1

Conference Ends

05:40pm — 05:45pm

agenda-1

Networking Drinks Event - Brought to you Pullman East Melbourne

05:45pm — 06:45pm

What people are saying about Maximum Occupancy

  • 0J3A5873 small cropped
  • dave thompson
  • Screenshot 2026 04 15 at 14.32.44
  • matt simister
  • Nick Ellis LinkedIn
  • Sarah Croskery
  • SS Headshot Highres

Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsor

Exhibitors

Conference Media Partners

Conference Event Partners

Event Organiser