Melbourne 2026

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Maximum Occupancy is APAC’s leading hotel conference created by industry leaders, for industry leaders. Open to every accommodation provider, from boutique independents to large groups, it brings together 100+ world-class experts from across the globe. Walk away with proven strategies to grow revenue, strengthen direct bookings, and achieve maximum occupancy month after month.

17 November 2026 Register today
Network

Network

Network in the ideal executive environment with like minded people from a very wide cross section of the accommodation industry.

Hear

Hear

Hear from the thought leaders and experts in the accommodation industry about the latest trends, strategies and know-how on every aspect that affects your business.

Gain

Gain

Learn actionable insights to boost direct bookings, revenue, and customer loyalty. Unpack strategies in hotel digital marketing, revenue management, food and beverage, HR, technology, and more.

Agenda

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Breakfast Masterclass

07:45am — 08:30m

Join us for a delicious breakfast and learn from a group of experts. Topic to be announced shortly.
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Conference Registation

08:00 — 0:900

Welcome to Maximum Occupancy Australia 2026. Pick up your lanyard and name tag at the registration desk and enjoy a coffee while networking with other conference delegates.
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Conference Welcome & Opening

09:00am — 09:05am

A welcome introduction to Maximum Occupancy Australia 2026 by the conference MC and organiser, Adrian Caruso, Group Managing Director for Fastrack Digital.
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State of the Nation - What to Expect in 2027

09:05 — 09:25

This presentation is a must-attend for it sets the basis for the entire day. Learn what the state of the Australian and broader accommodation market is currently and predictions for 2027 and beyond.
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A Hotel Owner's Perspective on 2027 and Beyond

09:30 — 09:55

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Keynote

09:30am — 09:35am

Keynote speaker to be advised shortly
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Power-up Trend Talks

10:05 — 10:20

Listen to short sharp presentations from leading industry suppliers and event exhibtors and how you can boost revenue and occupancy using their products.
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Morning Tea

10:30 — 11:00

Break time! Enjoy a delicious morning tea and network with your fellow conference delegates.
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What Keeps Hotel Managers Up Late at Night

11:00am — 11:25am

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The New Marketing Mix

11:25 — 11:50

This panel brings together experts across creative, PR, social, paid media, and AI-driven discoverability to discuss what’s changing, what still works, and how to turn brand investment into measurable demand and direct bookings.
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The Future of Hospitality Talent in Australia

11:50 — 12:15

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How Travel Will Be Discovered, Decided & Booked in an AI-First World

12:15 — 12:40

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Session to be announced

12:45 — 01:00

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Session to be announced

12:30 — 12:50

Maximum Occupancy Rydges 2025 203

Lunch

01:00pm — 02:00pm

Network with other attendees over a delicious buffet lunch.
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The Demand Mix: Where Tomorrow’s Room Nights Come From

2:00pm — 2:25pm

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How to Win More Corporate Business in 2027

02:25pm — 02:50pm

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Elevating the Plateful: Future-Forward F&B Trends in Hospitality

02:50pm — 03:15pm

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Afternoon tea

03:15pm — 03;45pm

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What Industry Leaders See Coming Next

03:45pm — 04:10pm

Industry CEOs and senior leaders share a candid outlook on what’s ahead for the accommodation sector and how they’re preparing for the year ahead.
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Keynote to be announced

04:15pm — 04:30pm

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Conference Ends

05:40pm — 05:45pm

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Networking Drinks Event - Brought to you Pullman East Melbourne

05:45pm — 06:45pm

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