Auckland 2026

New Zealand's leading accommodation industry conference returns on March 4, 2026

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The must-attend industry event for hoteliers and accommodation providers in New Zealand

Maximum Occupancy is APAC’s leading hotel conference created by industry leaders, for industry leaders. Open to every accommodation provider, from boutique independents to large groups, it brings together 100+ world-class experts from across the globe. Walk away with proven strategies to grow revenue, strengthen direct bookings, and achieve maximum occupancy month after month.

Network

Network

Network in the ideal executive environment with like minded people from a very wide cross section of the accommodation industry.

Hear

Hear

Hear from the thought leaders and experts in the accommodation industry about the latest trends, strategies and know-how on every aspect that affects your business.

Gain

Gain

Learn actionable insights to boost direct bookings, revenue, and customer loyalty. Unpack strategies in hotel digital marketing, revenue management, food and beverage, HR, technology, and more.

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    Mayor of Auckland - The Hon. Wayne Brown

    City of Auckland

  • Paul Hammond

    Paul Hammond

    STR
    Business Development Manager, Pacific

  • Terry Ngan

    Terry Ngan

    Terry Ngan & Associates Ltd
    Director

  • bruce garrett

    Bruce Garrett

    Brook Serene
    Managing Director

  • Craig Bonnor CORDIS Executive Shoot 165 v2

    Craig Bonnor

    Cordis Auckland
    Managing Director

  • Rajeev

    Rajeev Sharma

    Sarin Hotels
    Commercial Director

  • Hon. Louise Upston 1

    Hon. Louise Upston

    Minister for Tourism and Hospitality (New Zealand)
    Minister for Tourism and Hospitality (New Zealand)

  • David Thompson CEO and Co Founder Book Me Bob

    David Thompson

    Myma
    Co-Founder & CEO

  • Ronnie

    Ronnie Ronalde

    Hotel Council Aotearoa

  • Raymond Faulkner

    Raymond Faulkner

    Swiss-Belhotel International
    Vice President - Operations & Development, Australia, New Zealand, Pacific

  • Sarah Croskery

    Sarah Croskery

    NZ Accommodation Group
    General Manager

  • Ryan Saunders

    Ryan Saunders

    Haka House Hostels
    CEO

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    Danelle Ayers

    Studio Moda
    Founder & Director

  • Sarah May

    Sarah May

    Fastrack Digital
    Digital Marketing Specialist

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    Ginni Post

    GP Communications
    Founder

  • adrian

    Adrian Caruso

    Fastrack Digital
    Group Managing Director

  • Duncan Waterman 1

    Duncan Waterman

    Room Stay
    Director of Sales

  • Nick Ellis LinkedIn

    Nick Ellis

    Revinate
    Country Director - Australia, New Zealand & South Pacific

  • Prue Daly NZICC

    Prue Daly

    NZICC
    General Manager

  • Copy of Clinton Farley TheHotelBritomart 14 web 845x975

    Clinton Farley

    The Hotel Britomart
    General Manager

  • Debbie Summers 1

    Debbie Summers

    ID Tours Ltd
    Managing Director

  • Kristy Phillips v2

    Kristy Phillips

    Hospitality New Zealand
    Chief Executive

  • Leigh Profile Pic v2

    Leigh Higgins

    Sudima Hotels
    Group Director of Sales

  • Andrea Stowers

    Andrea Stowers

    Orbit World Travel
    Product Manager

  • MS

    Michael Stamboulidis

    QT Auckland
    General Manager

  • Gareth Stewart InterContinental 2023

    Gareth Stewart

    InterContinental Auckland
    Executive chef

  • PORTRAITS Matt 1176

    Matt Simister

    Hotel Indigo® Auckland
    General Manager

  • Dave Oliveri

    Dave Oliveri

    JW Marriott Auckland
    Director of Operations

  • james doolan

    James Doolan

    Hotel Council Aotearoa
    Strategic Director

  • Karl Bio photo 2

    Karl Luxon

    Scenic Hotel Group
    CEO

  • Paul Wilson Profile photo

    Paul Wilson

    Amadeus
    Vice President Hospitality APAC

  • Copy of Tim Alpe

    Tim Alpe

    Lylo
    Managing Director

  • Will Howes 1

    Will Howes

    Trust You
    VP Sales APAC

  • Lauren Liddle v2

    Laurel Liddle

    SkyCity Entertainment Group
    Director of Revenue - Hospitality

  • Jass Sidhu

    Jass Sidu

    Hind Management
    Director of Revenue

  • Andy 072 pp 1

    Andy Collins

    RoomPriceGenie
    Senior Business Development Manager - APAC

  • Anthony Stevens

    Anthony Stevens

    Shiji
    Regional Director Operations - APAC & General Manager

  • Gavin Sharkey

    Kōwhai
    Managing Director

  • Barry White

    Barry White

    Softsource vBridge
    Principal Consultant

  • Jackie Leat

    Jackie Leat

    Fr@nk
    Director of Information Technology

Who Attends Maximum Occupancy?

Hotel Owners, Independent Hotel Operators, Directors of Sales & Marketing (DOSMs), Hotel Teams, Industry Vendors & Partners

Hear from accommodation industry experts and trailblazers as they share proven, real-world strategies. Discover the latest trends and technologies to stay current and competitive so you can grow your hotel or accommodation business and achieve maximum occupancy.

Secure your ticket

Agenda

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Tuesday, 3 March - Pre-conference Event

05:00pm — 06:00pm

Exclusive look inside the brand-new New Zealand International Conference Centre (NZICC). A big thank you to the NZICC team for hosting us and giving delegates a chance to experience one of New Zealand’s most impressive new venues firsthand.

Limited numbers available.
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Wednesday, 4 March - Conference Day

Welcome to Maximum Occupancy New Zealand Accommodation Industry Conference Day
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Conference Registation

07:30am — 09:00am

Welcome to Maximum Occupancy New Zealand 2026. Pick up your lanyard and name tag at the registration desk and enjoy a coffee while networking with other conference delegates.
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Conference Welcome

09:00am — 09:05am

A welcome introduction to Maximum Occupancy New Zealand 2025 by the conference MC and organiser, Adrian Caruso.
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Official Conference Opening

09:05 — 09.15

Paul Hammond

State of the Nation - What to Expect in 2026

09:05 — 09:25

This presentation is a must-attend for it sets the basis for the entire day. Learn what the state of the New Zealand accommodation market is currently and predictions for the future.
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A Hotel Owner's Perspective on 2026 and Beyond

09:25 — 09:50

Listen to a panel of leading small to large sized hotel owners, operators, investors, white-label providers and hotel brands on the current state of the market and challenges facing them in 2026 and beyond.

Facilitators

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Stephen Hamilton

Horwath HTL

Managing Director

Hon. Louise Upston 1

Keynote

09:50am — 10:10am

David Thompson CEO and Co Founder Book Me Bob

The secret sauce of AI and the next big thing coming from AI & Myma.ai

10:10am — 10:25pm

Presented by our Gold Sponsor Myma
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Power-up Trend Talks

10:25 — 10:30

Listen to short sharp presentations from the leading industry suppliers and how you can boost revenue and occupancy using their products.
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Morning Tea

10:30 — 11:00

Break time! Enjoy a delicious morning tea.
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What Keeps NZ Hotel Managers Up Late at Night

11:00 — 11:25

Listen to some of New Zealand's top hotel and accommodation managers and operators, and what keeps them up late at night.

Facilitators

Ronnie

Ronnie Ronalde

Hotel Council Aotearoa

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The New Marketing Mix

11:25 — 11:50

This panel brings together experts across creative, PR, social, paid media, and AI-driven discoverability to discuss what’s changing, what still works, and how to turn brand investment into measurable demand and direct bookings.
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The Future of Hospitality Talent in New Zealand

11:50 — 12:15

Staffing remains a major challenge across the industry. This panel explores practical solutions to attract, train, and retain skilled workers, from international recruitment to new employment models and tech-driven efficiencies.
adrian

How Travel Will Be Discovered, Decided & Booked in an AI-First World

12:15pm — 12:30pm

Learn how to prepare your hotel’s digital presence for the AI-powered future of travel search. This session explores practical steps to boost direct bookings through AI-readiness.
Duncan Waterman 1

From Clicks to Cash: How Smarter Booking Journeys Lift EBITDA

12:30 — 12:45

Nick Ellis LinkedIn

The Book Direct Game

12:45 — 01:00

Forget sitting through another presentation - we’re flipping the format with a live, interactive Book Direct Game. Play along in real time, test your book direct knowledge and compete with your peers.
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Power-Up Trends Talks

12:55pm — 01:00pm

Listen to short sharp presentations from the leading industry suppliers and how you can boost revenue and occupancy using their products
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Lunch

01:00pm — 02:00pm

Network with other attendees over a delicious buffet lunch.
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The Demand Mix: Where Tomorrow’s Room Nights Come From

2:00pm — 2:25pm

Demand now comes from many directions - cruise, events, sports, corporate travel and high-value leisure. This panel explores how these segments behave, how they impact occupancy and rates, and how hotels can better align pricing, inventory and marketing to capture the right mix of demand year-round.

Facilitators

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Lisa Hopkins

Business Events Industry Aotearoa

Chief Executive

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How to Win More Corporate Business in 2026

02:25pm — 02:50pm

Corporate travel is back - but not as we knew it. This expert panel of TMCs, corporate buyers, and hotel sales leaders will share what’s driving today’s business travel decisions and what hotels can do now to stay front of mind - and on every preferred supplier list
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Elevating the Plateful: Future-Forward F&B Trends in Hospitality

2:50pm — 3:15pm

Listen to some of New Zealand's leading food and beverage experts as we delve deep into the art of bringing F&B experiences to life, exploring the intersection of technology, hospitality, community, and CSR.
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Afternoon Tea

03:15pm — 03.45pm

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What Industry Leaders See Coming Next

03:45pm — 04:05pm

Industry CEOs and senior leaders share a candid outlook on what’s ahead for the accommodation sector and how they’re preparing for the year ahead.

Facilitators

james doolan

James Doolan

Hotel Council Aotearoa

Strategic Director

Will Howes 1

What Guests Are Telling Us Across Auckland and Oceania

04:05pm — 04:20pm

Drawing on millions of guest reviews, this session reveals key experience and sentiment trends across key cities in New Zealand benchmarked against leading Oceania destinations. Learn how hotels can turn guest insight into action using data and AI to improve reputation, drive direct bookings, and build long-term brand value.
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Smarter Revenue Management & Distribution

04:25pm — 04:50pm

As demand patterns shift, revenue performance depends on more than pricing alone. This session explores how operators can combine data, technology, human judgment, and smarter distribution - including GDS - to optimise revenue, expand reach, and protect profitability in changing market conditions.
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KEYNOTE - Where do I begin with AI and can it really help in hospitality?

04:50pm — 05:15pm

AI is everywhere in hospitality but where should you actually start, and can it genuinely drive revenue, efficiency and cost savings? This practical panel will share simple, low-risk ways to begin with AI and automation.

This will be followed by a live Q&A where you can ask your questions directly to the panel and other AI experts.
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Networking Drinks

05:15pm — 7:00pm

Join us for a drink and canapes after the conference and network with your fellow delagates.

Sponsors

Platinum Sponsor

Gold Sponsors

Silver Sponsors

Bronze Sponsor

Exhibitors