Australian Hotel

Over 35+ speakers dedicated to
achieving Maximum Occupancy

Maximum Occupancy is Australia’s premier hotel and accommodation industry conference, designed for and by the hotel industry's leaders. Suited for all types of hotel and accommodation providers and sizes, it will feature over 35+ leading industry experts and speakers from around Australia and the globe. This is THE event for any hotelier that wants to achieve maximum occupancy month after month.

Who is Maximum
Occupancy for?

Anyone who would like to increase direct bookings, gain market share and maximise revenue. Hear about the latest trends and case studies at Maximum Occupancy to help grow your hotel and accommodation businesses. Find out how you can achieve maximum occupancy month after month.

Why attend?

Maximum Occupancy will appeal to hotel and accommodation providers of all types giving attendees the opportunity to:


Hear from the thought leaders and experts in the accommodation industry about the latest trends, strategies and know-how on every aspect that affects your business. Engage with speakers through industry Q&A and during breaks.


Learn easy to use actionable insights to boost direct bookings, increase revenue immediately and gain customer loyalty. Learn the latest trends, strategies and know-how in the world of hotel digital marketing, revenue management, food and beverage, HR, technology, management and more.


Network in the ideal executive environment with 250+ like minded people from a very wide cross section of the accommodation industry both in Australia and internationally.


Leanne Stocks

Director of Sales and Marketing
BWH Hotel Group℠ Australasia

Wayne Taranto

Director of Operations - Australia
Ovolo Hotels

View bio Dean Long

Australian Federation of Travel Agents

Dean Long's biography

Australian Federation of Travel Agents

Dean is a Public Policy professional with over a decade of experience providing advice to Governments around Australia and the business sectors with a focus on delivering advocacy outcomes that are mutually beneficial. Throughout his career Dean has created and maintained strong and trusted relationships across the political, private and public sectors.

Dean was appointed the CEO of the Accommodation Association of Australia in June 2019 following roles as a Senior Adviser in the NSW Government, Head of Public Policy for the Australian Federation of Travel Agents and the National Manager of Government Acquisition (merchant services) for American Express. Dean has successfully led industry responses to regulatory changes across financial services, taxation, consumer affairs, immigration and planning. Dean holds a Bachelor of Applied Science, Environmental Management and Tourism from Western Sydney University and Masters of Management from the University of Technology Sydney.

Aaron LePoidevin

Head of Online, ANZ
Uber Eats

View bio Michael Johnson

CEO, TAA National & NSW
Tourism Accommodation Australia

Michael Johnson's biography

CEO, TAA National & NSW
Tourism Accommodation Australia

As CEO of Tourism Accommodation Australia, National & NSW, Michael Johnson calls on his experience within the hotel industry, spanning over three decades and across Australia and New Zealand. Previously in the business of managing four and five star business hotels, resorts and tourist attractions Michael shares insight into all facets of the tourism accommodation industry, from operations to senior management.

Most recently, after a successful tenure as General Manager of PARKROYAL Melbourne Airport, Michael moved back to Sydney to take on the position of General Manager at PARKROYAL Parramatta and managed the redevelopment extension and 2016 relaunch. Since April 2019, Michael has lead the team at Tourism Accommodation Australia - National & NSW, liaising with Governments to combat hotel industry specific issues such as skilled migration, unregulated accommodation and the skills shortages gap.

Michael is a natural ambassador of the hotel industry and is committed to encouraging the next generations to try their hand at building a successful career within the industry, an experience he has found extremely rewarding.

Originally from Sydney, Michael possesses valuable local and national insights and exceptional industry knowledge and skills.

View bio Gavin Faull

Chairman and President
Swiss-Belhotel International

Gavin Faull's biography

Chairman and President
Swiss-Belhotel International

Gavin has over 35 years experience in hotel management and operations under his belt. He started his career as an accountant for The Peninsula Group, Hong Kong. In 1983, he was made chief executive of Kingsgate International Corporate Limited, a publicly listed company that owned several hotels in Australia and New Zealand.

He worked for a start-up hotel management company Swiss-Belhotel group in 1990, before taking over the ownership of the company in 1999. Apart from his illustrious career in the hospitality industry, he also runs a number of agricultural companies in his native New Zealand. Gavin holds hold a Bachelor Degree in Accounting from Victoria University of Wellington.

View bio Michelle Allen

Head of Travel

Michelle Allen's biography

Head of Travel

Michelle is Head of Travel for Google Australia. She joined Google in 2011 and has 14 years experience in the travel industry in France, Spain and Australia having previously worked for Amadeus. Michelle is passionate about understanding consumer behaviour and how the travel path to purchase has been impacted by digital transformation.

View bio Trent Fraser

Choice Hotels Asia-Pac

Trent Fraser's biography

Choice Hotels Asia-Pac

Trent Fraser began his career in 1990 and by 2002, had held several senior management roles in a number of hotels across the Asia Pacific region. Mr. Fraser joined Choice Hotels in 2002, heading up the development side of Choice Hotels’ business and a short time later, was overseeing both Development and Franchise Services. In 2012, Mr. Fraser was appointed CEO of Choice Hotels Asia-Pac.

Mr. Fraser has been at the forefront of property growth for Choice Hotels throughout his 15-year tenure and has developed and implemented strategic, growth-focused business plans, leading to substantial increases in group RevPAR and business delivery.

Mr. Fraser led the launch and implementation of the Econo Lodge brand in Australia and New Zealand in 2009, and in 2013 he launched the upscale Ascend Hotel Collection spanning unique/boutique properties across Australia.

Mr. Fraser lives in Melbourne with his wife Michelle and their three daughters. When he’s not in the office or travelling he enjoys playing golf or getting out to cheer on the mighty St Kilda Football Club. He also serves on the national board of AAoA and is a passionate supporter of Choice Hotels Asia-Pac’s charity partner, Kids Under Cover. 


View bio Graham Perry

Managing Director
BWH Hotel Group Australasia

Graham Perry's biography

Managing Director
BWH Hotel Group Australasia

Graham is a seasoned executive leader with experience working across the global travel, tourism, media and hospitality sectors.  The thread that flows through his career is his passion for marketing and the ever-evolving travel distribution and technology landscape.

From 2016 Graham has worked with a number of successful travel start-ups including eRoam who are applying artificial intelligence (AI) and machine learning to transform travel distribution. He was appointed Managing Director, Australasia for Best Western Hotels & Resorts in May 2018.

View bio Jure Domazet

Managing Director
Doma Group

Jure Domazet's biography

Managing Director
Doma Group

Upon completing his professional qualifications, Jure worked in commercial finance with a national bank and as a commercial lawyer with a national law firm. He applies this experience in the financing and structuring of the Groups investments and developments.

As Managing Director, Jure has responsibility for the Groups strategic decisions and operations, ably assisted by his property, hotels and finance divisions.

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What people
are saying

"I highly recommend coming to the conference, I had a really great time and met some great people. There’s great networking and excellent speakers. I learnt a lot about social media and how it works really well for the accommodation industry and tourists alike."

– Maximum Occupancy Attendee

"There’s always a diverse range of people here from the industry, great content and engaging speakers. It’s really exciting"

– Maximum Occupancy Attendee

"It’s been a fantastic two days at Maximum Occupancy. They’ve done a great job with the agenda and with the attendees. We’ve had an opportunity to actually network, solve a few problems for customers which is great, make some new friends and meet some old colleagues."

– Grant Colquhoun, Senior Director of Account Management APAC for TripAdvisor

Past Conference Highlights

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