Brook Serene
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Managing Director
Bruce caught the hotel bug while washing dishes at a local hotel as a part-time job while still at school. The other side of the pot-wash bench seemed so much more glamorous!
After studying hotel management he took on a trainee manager position with Hyatt, focussing on Food and Beverage services. Following this, a brief stint with IHG before embarking on his OE. Bruce travelled extensively through the USA before basing himself in England for seven years, working for Forte, Marriot, and Thistle hotels, ranging in size from 50 to 800 rooms. An opportunity to work at the world-renowned Huka Lodge brought him back to New Zealand. This was followed up with his first general manager stint at Wharekauhau Country Estate, another luxury lodge. An opening at The George took him back to city life, and nearly 20 years later he has steered the company to considerable success along with adding other hotels to the management company. In addition to his role with Brook Serene, Bruce was also regional chair of the Christchurch hotel sector from 2010 – 2015, President of Skål Christchurch from 2016 – 2019, and is currently on the Skål International Board, representing Oceania.