Hind Management
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Director of Revenue
Jass Sidhu is the Director of Revenue at Sudima Hotels, bringing over 15 years of experience across revenue management, sales, marketing, and hotel operations. In his current role, Jass leads the portfolio-wide revenue and distribution strategy, overseeing pricing frameworks, channel performance, demand forecasting, and commercial analytics. He works closely with sales, marketing, finance, and operations teams to ensure alignment between market positioning, profitability targets, and guest experience. His focus is on driving sustainable RevPAR growth, optimizing channel mix, strengthening direct contribution, and implementing advanced tools and reporting frameworks to support data-driven decision making across the business. Jass is passionate about leveraging technology, market intelligence, and cross-functional collaboration to enhance commercial performance while supporting Sudima’s commitment to innovation, excellence, and long-term growth.