Choice Hotels Asia-Pac
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Senior Director, Strategy, Sales, & Marketing
Kari has over 20 years marketing experience in the Franchise, tourism, leisure and accommodation industries. In her role at Choice Hotels Asia-Pac, Kari oversees the sales and marketing functions, with a focus on digital channels, growing existing and developing new revenue streams, and continuing to drive direct business for Choice Hotels franchisee network, comprising of approximately 170 properties. Prior to joining Choice Hotels Asia Pac, Kari was General Manager – Marketing for the Belgravia Health and Leisure Group overseeing the marketing strategy and function across four verticals and eight brands (and 160+ facilities). Kari actively championed Belgravia’s digital strategy across the organization. Kari also held the role of General Manager – Marketing, Strategy and Sales at BIG4 Holiday Parks for nine years, a national marketing franchise network comprising of approximately 180 properties, where she was responsible for all marketing functions with a focus on brand and driving digital sales channels, growing existing and developing new revenue streams and maximizing customer retention. Kari’s track record and rapport with franchisees saw her appointed Acting CEO of BIG4 for six months.
Kari has a Masters of Tourism Marketing and Bachelor of Arts from Monash University, has been a co-chair of the Future Leaders Committee for the Caravan Industry Association of Australia and is a guest lecturer for the Masters of Tourism Marketing program at Monash University. And currently sits on the Accommodation Association of Australia’s State Advisory Council (Victoria).
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