On 5th and 6th October, Maximum Occupancy will return to Sydney, Australia with a line-up of international and Australian world class speakers. Below is the preliminary agenda for the 2 day conference covering must-hear keynotes, discussions and the new workshops day.



Prepare for the next wave of disruption: what will the industry and your business look like in 10 years’ time

Building brand loyalty in an era of abundant choice

The state of the accommodation industry and nation

STR Update: Trends in occupancy and distribution

How to drive more direct booking in a mobile first world

The 2017 travel consumer - what they look like and how to connect with them

How to own the guest relationship to beat the competition

Using digital to attract the lucrative Chinese traveller

Creating revenue while increasing brand loyalty through new product offerings

Acquiring new direct customers

Social media, not socialite media - how to use it to drive direct guests

Panel Discussions

Hotel CEO + leaders meet-up

Hotel marketing gurus - where should you be investing your marketing dollars

Tech session - the digital guest & how to make them loyal using tech

New brands & niches - the new way of attracting guests? Or just a fad?

Revenue management - balancing art, science and opportunity

HR session - how to bring out the best in your people to make guests lifelong customers

Driving direct distribution - why is everyone talking direct and why should it be your number one focus?


Loyalty - what’s the point?

Industry think tank session

Debate - who is best placed to own the customer – a supplier, an online intermediary or google?

Driving direct distribution - why is everyone talking direct and why should it be your number one focus?

How to create a direct booking strategy master plan

Revenue management - a game of strategy, chance or risk?

Where are you on your journey and how can google boost your business goals?

How to structure digital content to drive direct bookings

Beyond rooms: revenue management 2.0

Watch last years conference sessions by clicking here.