Agenda

  • 07:30am - 08:30am
    Registration and Welcome Coffee

    Pick up your lanyard and name tag at the registration desk and enjoy a coffee while networking with other conference delegates.

  • 08:30am - 08:35am
    Welcome Address

    Adrian Caruso, Conference Organiser
    Maximum Occupancy

    Welcome to Maximum Occupancy and intro by the conference organiser.

  • 08:35am - 09:05am
    Hospitality begins online

    Alex Kahn, Market Manager Asia Pacific
    Triptease

    Our international keynote speaker is from the world’s leading ‘direct booking’ movement, Triptease. Based in Singapore, Alex will outline what the ultimate weapons are for direct bookings, how to build an emotional connection with guests and why tracking everything matters. A must listen keynote.

  • 09:05am - 09:35am
    2019 Outlook by the Numbers - by STR and Deloitte

    In this session listen to the 'State of the Nation's Accommodation Sector' by Deloitte and the numbers from STR for 2018/19 and how to turn this data into actionable insights and strategies for hoteliers.

    Facilitator

  • 09:35am - 10:05am
    Metasearch in 2018

    More Speakers to be Announced,

    In this panel session listen to both Metasearch companies and hoteliers discuss how traditional metas are responding to Google's growth (and what it means for hotels). Listen to how to come out on top on OTAs and how much of your budget should be spending on this channel.

  • 10:05am - 10:25am
    Hotel Customer Insights from TripAdvisor's Big Data

    More Speakers to be Announced,

  • 10:25am - 10:40am
    A Message from our Sponsor

  • 10:40am - 11:10am
    Morning Tea

    Break time! Enjoy a delicious pastry and barista coffee with fellow delegates.

  • 11:10am - 11:40am
    Coming soon to your hotel: The integrated revenue generation team

    With many hoteliers facing a downward trend in net room revenue, one main reason can be attributed to the lack of integration, coordination and singular focus and purpose among the core revenue management teams being the Revenue Management (S&M), Marketing Team (MT) and CRM teams. Quite often, these teams function in a rather disjointed fashion, leading to missed revenue opportunities, over dependency on the OTAs, alienated loyalty programs and worsened profitability. Listen to some of the country's top RMs and Marketing Managers on how they have started to work as one team.

    Panellists

    • More Speakers to be Announced,

    Facilitator

  • 11:40am - 12:05pm
    Understanding travel’s personalization revolution

    More Speakers to be Announced,

    Today, travel executives realize, building more relevant and personalized customer experiences is critical because it helps differentiate their brands in an increasingly competitive market. However many hotel brands still struggle to meet the personalization demands of consumers. Listen to how to better understand personalisation to drive more direct bookings

  • 12:05pm - 12:35pm
    CEO Viewpoints

    In this session, listen to Australia and APAC hotel leaders and CEOs discuss the latest trends, issues and opportunities facing the accommodation industry in Australia. This panel session will be facilitated by one of APAC's leading accommodation news editors, Matthew Stephens from eHotelier.

    ANOTHER 3 SPEAKERS TO BE ANNOUNCED SOON.

    Panellists

    Facilitator

  • 12:35pm - 01:00pm
    Future of OTAs and travel marketing

    More Speakers to be Announced,

  • 01:00pm - 02:00pm
    Lunch

    Network with other attendees over a delicious buffet lunch.

  • 02:00pm - 02:30pm
    Blockchain, voice, data: which rabbit hole should you run down?

    AI, Blockchain, Bots, Self check-in, automated personal service are all buzz-words being thrown around in the industry currently. But what do they mean to you and your future guest. This panel will discuss what is in now and out, and what we can learn from other industries who have used these detect and diagnose guest problems and provide an even greater level of personalised service.

    Panellists

    • More Speakers to be Announced,

    Facilitator

  • 02:30pm - 02:55pm
    Expedia Keynote

    More Speakers to be Announced,

  • 02:30pm - 03:30pm
    Industry Think Tank

    Back by popular demand conference delegates will have the opportunity to discuss the industry’s most pressing topics, trends and share their knowledge. Questions and topics for will be suggested by delegates upon registering for the conference and also during the session. A powerful session of knowledge sharing between delegates and a great way to network with others.

    Panellists

    • More Speakers to be Announced,

  • 03:30pm - 04:00pm
    Afternoon Tea

    Sample the delicious array of cakes, biscuits and beverages on offer while networking with conference delegates.

  • 04:00pm - 04:30pm
    How can independent hotels compete against large chains?

    Join us for this interactive panel session with some of the industry's leading independent hoteliers and how they are winning against the large hotel brands and chains.

    Panellists

  • 04:30pm - 05:00pm
    Surprise International Keynote

    Sign up to our newsletter to be the first to know who!

  • 05:00pm - 05:30pm
    The Great Debate - Is Direct Business Really Profitable?

    As a hotelier, how often do you talk about whether all the funds you spend on getting direct bookings are worth it? Are direct bookings really profitable? Or are you spending more on getting them than you would on OTA commissions? There are polar opposite views on this in the hospitality industry, and that’s without thinking about who ‘owns’ the guest and the long term value of a loyal guest. Join us for this highly interactive, highly heated debate with some of the industry's leading hoteliers, OTA's and experts.

    Panellists

  • 05:30pm - 07:30pm
    Networking Drinks & Open Tradeshow

    Join us for a drink while you network with other attendees and exhibitors.

  • 08:00am - 08:40am
    Registration and Welcome Coffee

    Grab a coffee and get ready for day full of learning!

  • 08:40am - 08:45am
    Welcome Address

    A quick intro to Maximum Occupancy day 2.

  • 08:45am - 09:30am
    Book Direct Blueprint 2019

    Workshop presenter to be announced,

    In this highly interactive workshop you will learn how to formulate or improve your hotel's 'Direct Booking Strategy' through digital marketing. Adrian will touch on all major digital channels and data practices and look at how they should be applied as we head into 2019.

  • 09:30am - 10:15am
    Why Bing deserves your attention in 2019

    Workshop presenter to be announced,

    Microsoft will show you why Bing is set to become an important revenue generation channel for hotel in 2019 and how you can get ahead on making the most of this opportunity

  • 10:15am - 11:00am
    How to integrate your hotel marketing

    Workshop presenter to be announced,

    You will learn what integrated marketing is, it's benefits and how you can start applying it to your hotel marketing. You'll be surprised how small improvements in how you approach digital marketing can make a big difference to your bottom line.

  • 11:00am - 11:30am
    Morning Tea

    Grab a tea or coffee and discuss the morning sessions with your colleagues.

  • 11:30am - 12:15pm
    Harnessing the power of good customer experience

    Workshop presenter to be announced,

    It could be argued that a good customer experience is the driving force behind all successful accommodation brands. In this workshop you will hear from Australia's leading customer experience expert who will give you fresh ideas and ways of approaching your customer experience to take it to the next level.

  • 12:15pm - 01:00pm
    Effective Google Ads Strategies for hotels

    Workshop presenter to be announced,

    Google will take you through the different stages of the hotel customer journey and give you effective PPC strategies for maximum ROI at each stage, including case studies of successful implementation.

  • 01:00pm - 02:00pm
    Lunch

    Enjoy a full buffet lunch with your fellow attendees.

  • 01:00pm - 01:45pm
    How dynamic remarketing works for hotels

    Workshop presenter to be announced,

    In this workshop you will learn about the importance of multiple touch points in hotel marketing and how this can be achieved through dynamic remarketing. See case studies of hotels who have leveraged this strategy with great success and have your questions answered by the world's leading dynamic remarketing company.

  • 02:45pm - 03:30pm
    How to improve your online reputation by TripAdvisor

    Workshop presenter to be announced,

    Ratings and reviews can make or break your business. In this workshop TripAdvisor will draw on their huge data to provide you with the insights and tips that really make a difference. By the end of this session you will feel equipped to manage your hotel's online reputation like a pro.

  • 03:30pm - 04:00pm
    Afternoon Tea

    Take a break and grab something to eat before our final session of the day.

  • 04:00pm - 05:00pm
    Ask anything round tables

    Workshop presenter to be announced,

    Delegates often say this is the best session of the entire conference. This is your opportunity to sit down with the experts and gain answers and insights for your hotel in a consultation style format.

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