Agenda

On 5th and 6th October, Maximum Occupancy will return to Sydney, Australia with a line-up of international and Australian world class speakers. Below is the preliminary agenda for the 2 day conference covering must-hear keynotes, discussions and the new workshops day.

 

Conference | 5th October

7:30am - 8:30am

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Registration Opens

Registrations for the conference open at 8am. Come and register early and enjoy a fresh cup of coffee or tea and start networking with fellow conference delegates and check out the conference exhibitor stands.

8:30am - 8:35am

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Conference Welcome and Introduction

Conference organiser Adrian Caruso will welcome delegates and run through the conference agenda and what to expect over the next two days.

8:35am - 9:00am

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STR Update: Trends in Occupancy and Distribution

Matthew Burke Regional Manager Pacific
STR

Matthew Burke is the man with all the numbers for the industry, and the only person who can turn this data into actionable insights and strategies for hoteliers. In his presentation Matthew will share with you the latest accommodation trends for the Australian market within the Asia Pacific context. The trends presented explore and propose ways Australian hotel operators of all types, sizes and markets can further leverage the recent positive performance driving additional revenue and ultimately profitability.

9:00am - 9:25am

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The State of the Nation

Bryon Merzeo Tourism, Hospitality & Leisure Consultant
Deloitte Australia

Big changes are taking place in the accommodation sector, with the next few years presenting new challenges for hoteliers. In this session listen to the 'State of the Nation's Accommodation Sector' with insights such as trend changes that include the empty pit of demand left from the resource sector, shared economy rooms entering the market, increased Asian guest arrivals, and the building of over 100 new hotels and apartments in the coming years.

9:25am - 10:05am

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How to Drive More Direct Bookings in a Mobile First World

Adrian Caruso CEO and Founder
Fastrack Group

Listen to one of the industry's leading direct booking strategy experts, Adrian Caruso, on how hoteliers of all types can easily drive more direct bookings every day and reach Maximum Occupancy. Find out how to instantly regain market share from OTA's, win more direct bookings, via direct channels with 'real-life' examples of his clients.

10:05am-10:30am

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OTA Trends - Insights from Expedia

Drew Bowering Senior Director, Market Management
Expedia

Tapping into the Expedia Group’s vast data resources, Drew will share insights into the state of industry, how hoteliers can leverage the power of OTAs, and some forward-focused traveler trends that will shape the future of our industry

10:30am-10:45am

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A message from our Platinum conference sponsor

Hear Lachlan Young, Australasian Sales Manager for RMS, outline RMS's full integration product and channel management features.

10:45am-11:15am

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Morning Tea

Enjoy a delicious array of cakes, biscuits and beverages while networking with other conference attendees.

11:15am-11:55pm

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Hotel CEO and Leader Meet-Up

In this session, listen to Australia and APAC hotel leaders and CEOs discuss the latest trends, issues and opportunities facing the accommodation industry in Australia. This panel session will be facilitated by one of APAC's leading accommodation news editors, Matthew Stephens from eHotelier.

Panellists

Gavin Faull

CHAIRMAN AND PRESIDENT
Swiss-Belhotel International
     

Tomas Johnsson

Chief Operating Officer
Mantra Group
     

Julian Clark

CEO/President
Lancemore Group/AAOA
     

Facilitator

Matthew Stephens

VP
eHotelier
  

11:55pm-12:35pm

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Marketing, Brands, Boutique Hotels, and Niches

Listen to an expert panel discuss everything from where to spend your marketing dollars for maximum ROI to new brands and boutique hotels and whether they are just a fad or a new way of attracting guests. Listen to what marketing channels are growing and what customer communications are driving sales, engagement and loyalty. Learn why hoteliers are investing heavily in new brands and niches including the latest in interior design concepts and why they are attracting guests and promoting loyalty.

Panellists

Brett Salter

‎National Accommodation Manager
ALH
  

Michael McCann

Principal
Dreamtime Australia Design
     

Campbell Davies

General Manager - Marketing & Sales
BIG4 Holiday Parks
     

Matt Taylor

General Manager, Marketing
Choice Hotels Asia-Pac
     

Michael Smith

Group Operations Manager
8Hotels
  

Facilitator

Adrian Caruso

CEO and Founder
Fastrack Group
     

12:35pm-12:45pm

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A message from our conference sponsor RateGain

Thank you to our conference sponsor, Rategain.

12:45pm - 1:45pm

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Lunch

Network with your colleagues over a sumptuous buffet lunch.

1:45pm - 2:15pm

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Guest-facing technology - Panel Session

Guest-facing technology is far from a new discussion. Some initiatives have been successful; others have failed. And guest expectations change faster than we can adapt. This panel will take a fresh look at the state of guest-facing technology and where as an industry we are headed in the coming years.

Panellists

Irfan Zaki

Director of Sales & Marketing Hotels & Suites
Crown Group
  

Craig Simpson

Director - Hospitality Technology
Event Hospitality and Entertainment
  

Kyle Stubbs

Solutions Technologist
Honeywell Building Solutions
  

Facilitator

Ted Horner

Managing Director
E Horner & Associates
  

2:15pm - 2:40pm

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Why it is important your brand (social) is meaningful to your customers

Campbell Davies General Manager - Marketing & Sales
BIG4 Holiday Parks

Marketers are always brand-building. It doesn’t matter whether you are starting from scratch, picking up a broken brand or maintaining a brand in a scary new world. The key to building positive brand association is over-delivering on your promises and that starts with setting expectations. Campbell will discuss how to understand what you mean – or want to mean - to customers. Gaining this knowledge can help you understand where you’re strong and where you are weak in the consumers’ eye and how you can align your efforts to either reinforce the strength or overcome the weakness.

2:40pm - 3:05pm

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Tourism Australia’s strategic focus and how to use it to engage the most guests

Dominic Mehling Industry Relations Manager ACT, NSW, NT & QLD
Tourism Australia

Dominic Mehling from Tourism Australia will provide an overview of the Tourism Australia’s strategic direction and key areas of global focus as well as the practical ways that hotel and accommodation operators can engage across their various platforms and opportunities, including social media content, the Aussie Specialist program, research and report, and content on ‘Australia.com’.

3:05pm - 3:35pm

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Afternoon Tea

Enjoy a delicious array of cakes, biscuits and beverages while networking with other conference attendees.

3:35pm - 4:05pm

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Driving direct distribution - why is everyone talking direct and why should it be your number one focus?

In this panel discussion some of the industry’s leading direct distribution experts will explore the strategies that drive direct sales and the technologies that can make your brand more visible to travellers. Learn how to know who your most important distribution partners are and how can you maximize the value your distribution partners give your brand.

Panellists

Benjamin Weinmann

Manager for Hotel Distribution - Pacific
Amadeus IT
  

Gerry Comninos

Chief Executive Officer
RMS
  

Mike Ford

Co-founder and Managing Director
Siteminder
  

Facilitator

Adrian Caruso

CEO and Founder
Fastrack Group
     

4:05pm-4:35pm

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Revenue Management - Balancing Art, Science and Opportunity

Join in and listen to this panel discussion with some of the industry's leading Revenue Managers discussing issues and opportunities around RM including how they calculate value and balance risk, critical daily functions of the revenue manager and skills required to master the art and science of revenue management.

Panellists

Kamesh Shukla

Senior Vice President
RateGain
  

Rachel Grier

Managing Director
IDeaS
  

Samir Bhatnagar

Area Director of Revenue Strategy - Australia, New Zealand, and Pacific
Marriott
  

Clare Coyle

Director of Revenue Management
Doma Hotels

Facilitator

Melissa Kalan

Managing Director
ARMA
  

4:35pm - 5:05pm

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Competing Effectively to Win the Guest relationship

AJ Shantiratnam Senior Account Manager
TripAdvisor

Technology and choice available to guest in planning and booking a holiday makes online accommodation distribution a challenge. Join TripAdvisor as they share strategies targeting guest relationships at different engagement points which are critical to maximize share, profitability and retention.

5:05pm - 5:30pm

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Using Digital to Leverage Chinese Marketing

Dr. Mathew McDougall FOUNDER & CEO
DIGITAL JUNGLE

The numbers that come out of China are just staggering - Tourism Research Institute, China had 61.90 million outbound visitors in the first half of 2015, an increase of 12.1% compared with the same period in 2014. In this session, learn how to position and market your brand in China to the inbound and outbound travel with one of APAC leaders in getting your hotel brand visible in China.

5:30pm - 5:35pm

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A message from one of our conference sponsors

Thank you to our conference networking drinks sponsor, Intouch Data.

5:35pm - 6:30pm

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Networking Drinks and Canapes hosted by InTouch Data

With over 250 people expected at the conference, the networking drinks event is the perfect way to mingle and network with like-minded people from right across the industry. Always the best part of the conference!

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Workshops | 6th October

8:40am - 8:45am

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Workshop Intro

Adrian Caruso CEO and Founder
Fastrack Group

Join our conference organiser, Adrian Caruso, as he recaps on the previous days conference and provides an introduction to everything you will learn at our Workshop day.

8:45am - 9:30am

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How to create a direct booking strategy master plan

Adrian Caruso CEO and Founder
Fastrack Group

In this highly interactive workshop you will learn how to create a 'Direct Booking Strategy' Master Plan to boost revenue the very next day. Learn how to implement the five key direct booking pillars - STRATEGY, ACQUIRE, CONVERT, RETAIN, ANALYSE & OPTIMISE and how to implement strategies for each pillar effectively. At the end of the session, you will have an effective master plan full of strategies and ideas to boost direct bookings and revenue immediately.

9:30am - 10:15am

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Beyond Rooms: Revenue Management 2.0

Rachel Grier Managing Director
IDeaS

Listen to one of APAC’s leading speakers on driving more revenue, Rachel Grier, Managing Director from IDeaS in Singapore. Listen to how to maximise the revenue potential of your meeting, conference and event spaces using data. Learn how to align marketing and revenue management and how data uncovers and enables change whilst leveraging market intelligence to better understand, target and convert the right customers.

10.15am-10:45am

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Morning Tea

Enjoy a delicious array of cakes, biscuits and beverages while networking with other conference attendees.

10:45am-11:30pm

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Revenue Management - A game of strategy, chance or risk?

Melissa Kalan Managing Director
ARMA

Listen to an overview of how processes in Revenue Management is applied in any commercial business. Understand the importance of data and why it needs to be fully understood and the story it tells to allow you to make better Revenue Management decisions. Delve into the thought process of an analyst and be the detective whilst learning how to interpret a real data set. A must attend workshop for anyone serious about improving their bottom line.

11:30am - 12:15pm

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Unlocking new travel customers, using data to understand their buying journey and increase direct bookings

David Andrews Senior Account Director
Bing

David Andrews from Microsoft Bing will discuss the relatively untapped, low cost opportunities available for accommodation providers on the Bing Microsoft network and how their audiences (25% are unique) behaves a little bit differently to other search networks (higher disposable incomes, stronger lifetime value). Listen to real life volume and cost comparisons and local studies including highly successful remarketing campaigns.

12:15pm - 1:00pm

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Lunch

Network with your colleagues over a sumptuous buffet lunch.

1:00pm - 1:45pm

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Where are you on your journey and how can Google boost your business goals?

Cameron Clark Agency Development Manager
Google

In this highly personal one-on-one workshop presented by Google, learn where to start with Google and how to use many of it's products and services to boost direct bookings. Cameron Clark from Google will present some of the best case studies in the hotel/accommodation industry and how you can easily replicate them. Learn how to target people you know and how to target people you don't. Learn how display ads and YouTube can support your overall marketing goals and extend the reach of traditional media.

1:45pm - 2:30pm

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The New Digital Traveller

Henry Hooper MMS Sales Manager, Australia & New Zealand
Criteo

Given that 1 in 3 customers will come to your website 8 or more times before booking, knowing who and when to retarget is crucial. Henry will lead an interactive workshop discussing specific details on how retargeting can be used to drive more direct bookings for your business. Key topics we will be exploring will include, creative (dynamic vs static banners), maximizing offline data to drive online sales, recommendation technology (what to recommend, additional rooms, locations or cities), inventory & reach and frequency capping.

2:30pm - 3:15pm

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How to increase bookings using data-driven digital content

Oliver Braithwaite SEO & Digital Marketing Consultant
Fastrack Group

In this workshop, you will learn how to maximise bookings on your website by making the simple content changes that really matter. Avoid common mistakes that cause hotels to lose thousands of dollars each year and discover the data-driven content structure that delivers great results across all digital channels.

3:15pm - 4:00pm

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Ask Anything Think Tank

In this final session the room will be divided into four sections and you will be able to ask questions of workshop presenters and experts in a small group setting. Not only will you get direct answers to questions related specifically to your hotel or accommodation business, you will also benefit from the knowledge of your peers and the answers they receive from experts. This is one not to be missed, past attendees always rave about the Maximum Occupancy Ask Anything Think Tank.

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